You almost always have to be on the first page for the search query. 
So how can you become featured with rich snippets in the SERP?: If necessary, Google might even combine text from one site with a picture from another site to best answer a specific search query. It is important for a featured snippet to have a relevant image.
Videos: Google also might show a YouTube video, or part of YouTube video to answer a query (see below). Tables: For this Google takes specific information out of a table that might answer your query. Use H3 heading for your titles to qualify for list snippets. Paragraphs: 54-58 characters answering a question asked in a search query. There are four types of featured snippets In the example below, when we change the wording of the search query to: "how to see the age of a tree?" you can see that the content and even the featured image change completely. The downside of featured snippets is that there is very little power over the content that is being displayed, as the displayed content is different for every search query. So for example with the search query: “ How to find out how old a tree is?” It might show a snippet like this one:įeatured snippets have a Higher CTR than other organic results. who/what/where/when/why/how) by displaying content from a page directly on the SERP (Search Engine Result page). Featured snippetsįeatured snippets are the snippets that try to answer a specific search query, usually a question (i.e. Think calculations, distances, countries etc. These snippets contain information that is part of the public domain. Rich answers are answers Google gives instantly without referencing a site. If you use the html code, use this tool to test if your structured data is displayed according to Google standards. You can add structured data to your content by using a WordPress plugin, or HTML coding. This is an example of how Google shows an HTML rich snippet to users on the search engine results page (SERP). 
If you look at the example below, next to the title, the URL, and the meta description you can see the rating and the number of reviews. Now Google actively shows some of the snippets to their users. Google has taken the snippets to a next level to increase the overall user experience. This helps search engines to show your website in relevant search queries. This is data that a webmaster managing a website can add to their HTML to tell search engines what the site is about. Rich snippets are a form of structured data. On the flip side, if you know the best practices in rich snippets, you can come out on top. Some search queries return so many SERP (search engine results page) features that coming out top might not even guarantee that you appear above the fold. Search engines are changing, and simply focusing on SEO just isn't enough.
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